Innovative New B-DAMAN Figures & Arenas Feature
Competitive Play & Digital Experience With New App
NEW YORK--(BUSINESS WIRE)--
The action and excitement of marble shootouts is back in 2013 with the
B-DAMAN line from Hasbro,
Inc. (NASDAQ: HAS) under license from d-rights and with development
and manufacturing assistance from TakaraTomy. Unveiled at the American
International Toy Fair in New York, characters and battlefields featured
in the upcoming B-DAMAN television series come to life in toy and
digital form as kids choose which figure's personality and fighting
style best represents them in the heat of fast-paced B-DAMAN battles.
Whether players want to hone their rapid-fire, power, or precision
skills in solo play against B-DAMAN targets or advance to competition
level with fellow battlers in engaging arenas, B-DAMAN play allows for
kids to create their own set of rules and games for an almost endless
amount of challenges.
Players must master power, speed and precision to keep up with the frenetic marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, unveiled by Hasbro at the 110th American International Toy Fair. The B-DAMAN product line launches in the fall of 2013.
(Photo: Business Wire)
The new B-DAMAN line of toys will also offer a platform that connects
physical toys with the digital world for a complete, unified experience.
Players will be able to scan any B-DAMAN figure via the B-DAMAN app on
their mobile devices (available this fall for Android & Apple devices;
see app descriptions on iTunes and Google Play for device requirements)
and the app will recognize the figure and allow the user to choose a
figure to transform into the digital experience. Each figure also comes
with a code card that includes a 14 digit numerical code. Users will be
able to enter the code manually in app or online to unlock virtual
B-DAMAN figures; get access to exclusive digital content on
BDamanBattles.com and in the app. Whether physical or digital, the
B-DAMAN experience allows kids to battle opponents from around the world
live almost anywhere at any time!
"With its line of BEYBLADE tops, Hasbro has become a leader in the
action battling category and we're thrilled to be working with d-rights
to deliver fast paced, character driven marble battling based on the
B-DAMAN brand and entertainment," said Derryl DePriest, Vice President
Global Marketing, Hasbro. "The digital experience we've built into each
B-DAMAN figure continues to drive innovation and will bring the battling
play to a new level."
"Hasbro has helped turn our BEYBLADE brand into a global phenomenon with
its line of battling tops," said Daizo Suzuki, President, d-rights.
"We're excited to work with them on the new B-DAMAN experience and
deliver the next big thing in competitive battling play."
The B-DAMAN animated series is anticipated to air in the U.S. beginning
in September. The B-DAMAN toy line launches in August of 2013 in the
U.S. and highlights from the line follow:
B-DAMAN Figure
(HASBRO/Ages 6 & up/Approx. Retail Price: $8.99/Available: Fall 2013)
Bring the attitude of B-DAMAN characters alive with the B-DAMAN figures.
Each figure is based on Season 1 B-DAMAN CROSSFIRE TV programming and
embodies one of three different fighting styles including power,
rapid-fire, or precision so players can pick and change their shooting
strategy every time they play. Collect all eight figures and perfect
your skills or create unique obstacle courses for a completely new
challenge! Each item in the assortment includes one B-DAMAN figure, one
target, two marbles (one deco marble) and one tool. Each sold separately.
B-DAMAN Figure with Accessory
(HASBRO/Ages 6 & up/Approx. Retail Price: $12.99/Available: Fall 2013)
Rule any battlefield with these enhanced B-DAMAN figures. Each item
includes one B-DAMAN figure, two marbles (one deco marble), one tool,
two targets and a unique accessory for advanced shooting performance.
Watch marbles whiz through the Lightning Dravise figure's tornado
magazine or attach the grip barrel to the Strike Cobra figure for extra
accuracy behind every shot. The deluxe figure assortment features three
different B-DAMAN characters with 3 unique accessories, each sold
separately.
B-DAMAN Two Packs
(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Fall 2013)
Everything you need to start your B-DAMAN battle experience! Each pack
includes two B-DAMAN figures, four marbles, and two targets! Engage in a
B-DAMAN battle against your friend, or use the target to hone your
rapid-fire and speed skills! Two different B-DAMAN Two Packs are
available, each sold separately.
B-DAMAN Ultimate Packs
(HASBRO/Ages 6 & up/Approx. Retail Price: $19.99/Available: Fall 2013)
Everything you need to assemble your ultimate B-DAMAN! Each Ultimate
Pack includes a B-DAMAN figure, three accessory pieces, two marbles, and
a target! Accessories include Stabilizer Supports, Straight Barrel
Shooters, Twin Magazine Loaders, and other cool add-ons to enhance the
power of your B-DAMAN figures! Two different B-DAMAN Ultimate Packs are
available, each with different accessories and each sold separately.
B-DAMAN SURGE STRIKE Arena
(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Fall 2013)
A steady hand and masterful shots are the only way to claim the title of
B-DAMAN champ in the SURGE STRIKE arena. In a head-to-head battle
players pick a side and aim at the target in the center of the arena.
The goal is to hit five of the power push rods to push them towards
their opponent's territory where they'll drop into a locked position,
and interfere with outbound shots. The first to lock three of the rods
completely to the other side wins! The SURGE STRIKE arena includes
completely enclosed arena walls, 6 marbles (1 deco marble) and 1 target
play set.
B-DAMAN VERTIGO SPIN Arena
(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Fall 2013)
Test accuracy and speed with a series of rapid marble attacks in the
VERTIGO SPIN arena. In a head-to-head battle players will have to stay
calm and collected as they shoot at the target in the center of the
arena and try to knock their marbles out before their opponent. The
first to get all three of their marbles out of the target wins the game
and claims B-DAMAN victory! To keep players on their toes, the center
target spins when one of its side fins are hit. Set includes completely
enclosed arena walls, 6 marbles (1 deco marble) and 1 target play set.
B-DAMAN BREAK BOMBER BATTLEFIELD Arena
(HASBRO/Ages 6 & up/Approx. Retail Price: $29.99/Available: Fall 2013)
Players must master power, speed and precision to keep up with the
frenetic marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD
arena, featured prominently in the B-DAMAN Season 1 TV series. Players
start on opposite sides as they shoot at the rows of blocks in the
center of the arena. Blasting away yellow blocks reveal red blocks. The
player that blasts three out of five red blocks into the opponents'
territory wins. Set includes one deluxe target play set with 25 blocks,
completely enclosed arena walls, two B-DAMAN figures, two B-DAMAN Wide
Magazine Accessory pieces and 16 marbles.
About B-DAMAN
B-DAMAN is TOMY Company, Ltd's original toy brand first launched in
Japan in 1993. With B-DAMAN, TOMY has brought a new level of innovation
and excitement to the traditional game of marbles. Through collaboration
with TOMY's global partners including d-rights and Hasbro, B-DAMAN has
become a battle-action toy and entertainment brand loved by children in
more than 30 countries around the world, with cumulative worldwide sales
approaching 100 million units.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company's world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING,
NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global customers with
innovative play and entertainment experiences, in a variety of forms and
formats, anytime and anywhere. The Company's Hasbro Studios develops and
produces television programming for more than 170 markets around the
world, and for the U.S. on The Hub TV Network, part of a multi-platform
joint venture between Hasbro and Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK). Through the company's deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
HAS-B
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130212005866/en/
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
Source: Hasbro, Inc.
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