Furby Is Back! Hasbro Announces the Toy’s Iconic Return With a Fresh New Look
Kids Can Discover the Next Generation Furby Available Online Now on Amazon and at All Major Retailers Starting
Furby Features Over 600 Responses, Including Phrases, Songs, Lights and More…
So as Furby Would Say in Furbish – "Dah-No-Lah" [Party Time]!
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"Following its craze-inducing launch in 1998, Furby has taken the world by storm, impacting every corner of the culture zeitgeist, from music to television and film," said
This incredibly interactive toy friend features 5 voice activated modes and over 600 responses to discover, including lights, sounds, and 10 unique songs. Want to speak a secret language that only you and your bestie can understand? Feel like breaking out into a random dance? Need a moment to just pause everything, chill out and recharge? Furby does all of that and so much more. Tell Furby what you want to do with 5 commands – “
“Over the past few years, we’ve done a lot of research to understand what kids would want to see in a new Furby,” said
Furby also responds to hugs, pats, belly tickles, shaking, and feeding of its pretend Pizza Charm, yum! Kids can care for Furby by feeding them, combing their furhawk, and dressing them up with the included clip-on beads and fashion accessories. Don’t forget to comb and style that iconic fur for even more best friend moments. The more playtime with Furby, the more fun they can unlock.
During a time of major digital disruption in the late 90s, Furby instantly became one of the toy world's biggest and most iconic launches, with over 40 million units globally in the first three years. With realistic ear wiggles, iconic expressive eyes, and even its own language called Furbish, Furby was more than just a toy... it was a personality meant to make you believe it was alive. It sparked a collector craze which drove auction prices above retail prices and was even banned from the
*Furby Images and Press Kit: LINK
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS,
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